The developer must realize by putting his software online, the whole world becomes his market. The user can be from any part of the world. Sometimes users who really need the software may not buy it because he cannot understand the language the software is in. The developer should take care that language should not prove a hindrance to his software sales. By using the data from e.commerce provider, he can provide the software in local language of area from where his software is earning maximum sales so as to further increase the software sales in such areas.
